The latest episode gives you a simple technique that WILL build better relationships with prospects and customers.

You can listen or subscribe to all episodes of THE BALANCE through iTunes or by using this link.

If you’d like a podcast for your business – email me marc@lemezma.com for more info!

ENJOY!

“I get a lot of calls from charities asking for my help and I always do what I can. This year I really wanted to make a real difference to one charity by giving more than just money!”

Earlier this week, Marc gave up his time to deliver Public Speaking Skills Training to 17 members Hospice Staff & Volunteers . The objective was to help them become more effective fundraisers in this important Jubilee Year.

Linda Trew, PR & Partnership Manager at the Hospice, attended the seminar and commented. “We’re really grateful to Marc for the fantastic public speaking training. Not only was it enjoyable, it was also really informative. His warmth and professionalism made it easy to relax and take in all the important information he had to share.”

The Hospice counts this day as a real success and one that will reap significant benefits for them…

BUT YOU CAN HELP NOW!

By visiting their website and making a donation of just 25 pence a day you can make a real difference to the hundreds of patients and families they support.

What are you waiting for…. CLICK HERE AND GIVE!

Making sure you understand what your audience needs and wants is the starting point of effectively communicating your message. Some would argue that it comes second to understanding your own objectives. I disagree with that notion!

Getting the right message across is not simply about understanding what you have to say. If you don’t know your audience and what drives them, then how could you possible know that your message (put in any way) is going to work? Do they want or need to hear from you at all…

For example – imagine you have an important announcement about a new policy to share with your co-workers. Everyone must need to know this right? Sharing a high profile policy is surely a no-brainer! Stop for a moment and put yourself in their shoes.

Are they going to respond by saying… “Wow – another new policy – GREAT!”

My experience tells me they may actually say something such as:-

“Not ANOTHER new policy!” or-
“Damn the policies – why can’t I just get a PC that works?” or-
“Why bother – no one follows policies around here.”

I am sure you will begin to hear the voices of many of your colleagues raising their own objections in your head right now.

Customers aren’t always keen to hear about new products, prices or services. You may be so keen to share your good news you overlook the potential back-lash.

“I’m angry – I just bought the old model now you bring out a new, better, cheaper one !”

Sometimes, however, negative or difficult things just have to be said and done. Conflict is often unavoidable. Marketing strategies can be complex…

So wouldn’t it be better to, at least, be aware and ideally have a resolution for the objections you might experience.

Just ask yourself – is the message you want to communicate necessary, is it relevant, is timely, is it going to backfire on me, what objections will I get, do I need to rethink my pitch…

In short – Have I TRULY understood what motivates my intended audience?

So the message is – STOP – THINK – ACT!

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If you don’t have access to Itunes you can listen here.

“The Balance” podcast is aimed at anyone who was to live, work or manage in the modern world of business – that means all of us!

Marc shares management skills, public speaking & communications tips as well as personal development ideas to help you survive the 21st century.

Please feel free to email marc@lemezma.com to give feedback or suggest a topic for a future episode.

Marc Lemezma delivered another successful Public Speaking Course  in Maidstone, Kent this week.

This speaking seminar was designed specifically for members of Business Network International (BNI), who work together with local companies to generate more business. Each member has to give a regular presentation on their product or service – so this was an ideal opportunity  for the delegate to hone their skills and generate income for themselves and the local economy in Maidstone, Kent.

Colin McVittie of V2U Ltd. commented “A lot of things fell into place for me today – the seminar far exceeded my expectations!”.

Helping people find the great speaker hiding inside them is Marc’s speciality – and he regularly runs public speaking courses in Kent.

Check the events page for upcoming open pubic speaking events.
If you would like one-to-one coaching, or have Marc deliver a bespoke seminar to your team – simply get in touch on 01622 671 839 or marc@lemezma.com

Seven brave students joined Marc’s recent public speaking seminar,  all looking to improve their speaking skills in general and their BNI 60 Second Introductions in particular.

Trevor Pierce of TFB Graphics said “I feel much more in control of my presentations now. In fact the seminar has made me totally re-think my whole approach to promoting my business.”

Gill Russell of A1 Photography and a BNI Area Director commented that she felt “…able to use my voice and body language to enhance my presentations.”

Marc congratulated them all and presented their certificates of achievement following a day of fun and learning public speaking!

Left to right:- Trevor PIerce – TFB, Gill Russell – BNI AD, Simon Jordan – Marketing Consultant, Marc Lemezma, Sheila Armstrong – Armstrong Associates, Izzy Jones – The Cleaning Clinic, David King – Lionstar Construction, Steve Lynch – Sterling Service

Marc’s next public speaking skills seminar can be found here

Justin Nelson WBG Secretary, With Key-Note Speaker Marc Lemezma and Chairman Oliver Johnston

Wealden Business Group is an association of local business people, dedicated to the highest standards of service and professionalism.  Founded in 1999, it brings together expertise from a number of trades and professions with a view to mutual benefit.

Marc Lemezma gave the key-note presentation at their recent open day to some 30 members and 25 guests.The topic was how to present more effectively – during which Marc taught how to structure a speech for maximum effect along with tips on overcoming the fear of public speaking.

Group Chairman Oliver Johnston of The Little Silver Country Hotel in Tenterden commented – “We have had a great response, I expect the group to grow – which is an amazing result!”.

If you’d like Marc to present to your company, club or association simply call 0800 6888 018 today.